The Deciphr brand, in one place.
Our logo, colours, type and boilerplate. Free to use when you write about Deciphr or list us as a partner.
The Deciphr logo
Full colour on light backgrounds, white on dark ones. Download the files; never retype the name in another font.
The node mark
Six spokes, one centre: six parts of a business in one source of truth. Use it for avatars and icons.
Do and don't
Do
- Leave clear space around the logo, at least the size of the mark's centre dot.
- Keep the logo at least 96 px wide on screen (24 mm in print). Below that, use the mark alone.
- Use the white logo on photographs and dark colours, and the full-colour logo on light ones.
- Link the logo to deciphrfi.com when you use it online.
Don't
- Stretch, rotate, outline or add shadows or effects.
- Recolour the logo outside the palette below, or put it on a busy background where it is hard to read.
- Rebuild the wordmark in another font, or change its letters or capitals.
- Use the logo in a way that suggests Deciphr endorses a product, service or person.
The palette
Paper and ink by day, graphite and fog by night, one teal accent. Cube colours are for illustrations only.
Core
Cube
One typeface: Arimo
Everything is set in Arimo, a free font on Google Fonts. Tight semibold headlines, wide uppercase labels.
How to write about us
The name
Write Deciphr, capital D only. DECIPHRfi is the logo. Our website is deciphrfi.com.
In one line
Deciphr is the intelligent operating system for crypto organizations.
About Deciphr (boilerplate)
Deciphr is the intelligent operating system for crypto organizations. Treasury, accounting, operations, compliance, documents and communication run on one system of record, with an intelligence core that answers questions from the organization's own records and cites its sources. Built by a team of chartered accountants and builders, Deciphr turns wallets, SAFEs, invoices and contracts into a single source of financial truth for crypto protocols, DAOs, foundations and web3 companies. Deciphr is operated by SP Global (Pty) Ltd. Learn more at deciphrfi.com.
The Deciphr name and logo belong to SP Global (Pty) Ltd. Use them to refer to Deciphr.
For co-branding or merchandise, ask us first. See IP & Usage.
Social card
Shown when deciphrfi.com is shared on LinkedIn, X, Slack or WhatsApp. Use it for events and partner pages.